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Clementine Communications was appointed to launch France's latest export - Chamarré - a thoroughly modern and progressive wine range, which hit the UK market in May 2006. Chamaré - French for 'bursting with colours' - is the federation of 10 of the main cave cooperatives in France who were keen to dispel the stuffy and out-dated perception of French wine. With clear and contemporary packaging and very competitive price points Chamarré was immediately stocked in UK multiples. Clementine Communications was brought on board to meet a very definite objective - to provide Chamarré with brand recognition amongst its UK target audience. Clementine Communications is now looking after the International PR campaign covering mainly France, the UK and Ireland.