Chevrolet is the 3rd largest global car brand and the leading global brand of General Motors worldwide with over 4.5 million vehicles sold in over 130 countries. Chevrolet’s European office, based in Zurich, has launched several new products in the past five years, successfully adapting its offer to European markets and selling an all-time record of over 457,000 vehicles in 2007.
One of the brand’s primary focus is creativity: in 2007 Chevrolet created a pan-European annual competition for students of applied art schools: Young? Creative?Chevrolet! This project is born on the desire of Chevrolet Europe to foster creativity and help young artists. Chevrolet Europe has chosen Clementine Communications to lead the exciting Young? Creative?Chevrolet! campaign involving 15 European countries in 2008.
More information on Young? Creative?Chevrolet!
1. Contestants are invited to present a personal or a group piece in one of the five following disciplines: photo, video, visual art, interior design and fashion
2. Each country gathers a first panel of judges (specialised in applied arts and non) to award 3 prizes per participating discipline
3. Judges from all European countries vote eventually for the best project among all countries in each of the 5 disciplines
|