We use social media to outreach directly, through Twitter,Facebook and Instagram and tapping into new platforms as they launch.
It used to be about B2B and B2C but now it’s B2P, with P being people. Social media cuts across channels and is all about engaging with individuals and prompting dialogue.
There are huge positive opportunities, but the 24/7 scrutiny brings new problems too. The key is to have a strategy: think carefully about the resources you have and how to manage online conversations. Anyone can set up a Twitter, Facebook or Instagram account, but you need a effective strategy and good contacts to make it a success.
Treating social media as a integral part of your PR and wider business strategy we can achieve real business results.