This month, the spotlight turns to our brilliant Founder and Managing Director, Clemence de Crecy. Read on for a Q&A on all things Clementine, covid and what’s next for the agency…
HOW HAVE YOU MANAGED CLEMENTINE COM THROUGH THE CURRENT COVID-19 CRISIS?
Fortunately for Clementine com, we have been able to carry on working from home. This crisis has taught me a lot about the power of collective agility: we closed the physical office in Parsons Green ahead of the official lockdown in order to protect our employees. Within a matter of weeks, we became a communications agency operating collectively and remotely with individual staff safely based throughout the country. The entire team are equipped with laptops and provided with all equipment required to do their jobs effectively and comfortably from home.
WHAT HAS IT TAUGHT YOU ABOUT YOUR BUSINESS?
One of the main aspects I have learned is the importance of our team spirit & resilience to success of the business. As a team, we have been speaking each morning, planning for our client’s needs, finding new ways to innovate as an agency. It is not always work chat at these daily ‘touch points’; we found ourselves opening up to each other; discussing the challenges of lockdown and sharing our anxieties. This pandemic and subsequent lockdown has elevated mental wellbeing to the forefront. The key for us has been to state that it is perfectly natural not to feel great during these heightened levels of uncertainty and that we have each others back. This has strengthened the bond of the team and I know they have extended this mindset outwards to our clients and contacts. Coming through this pandemic together will breed stronger loyalty between the team, our clients and our contact base.
As a business, we quickly moved all our events to virtual and learnt some new skills along the way! We launched our new Podcast channel in a matter of weeks & utilised the so called ‘downtime’ to refresh our own branding; modernising our logo and comms! As the wider population comes out of ‘hibernation’ mode, now is a great time for our clients to launch new projects and focus will quickly return back to growth. Despite the continual restrictions on meeting face-to-face, we have managed to secure new projects during the covid-19 crisis.
WHAT DO YOU SEE AS THE POTENTIAL LONG-LASTING CHANGES TO YOUR BUSINESS?
With our new Podcast Connection Privee, we discuss the power of networking and the importance of Human Connections. This is something so important to us at the agency and we have also invited our PR contacts to speak to us every week on how they were coping with it all. The media landscape has changed during this crisis so we had to adapt and find different way to keep in touch with our journalists now working from home & keep the coverage going for all our resilient clients.
We will take on board what we’ve learnt during this time and will translate these lessons into the future of Clementine Com. We will be more discerning when it comes to essential travel and will favour virtual meetings where possible. We will maintain focus on keeping in touch with clients and industry contacts; we have enjoyed the benefits of checking in, seeing how they are doing, learning what their outlook is and sharing insights with one another. We will also maintain an agile working policy, allowing staff the flexibility.
HOW ARE YOU, ON A PERSONAL LEVEL, DEALING WITH PANDEMIC AND LOCKDOWN?
I and my immediate family have remained safe and healthy, but we do know friends who have suffered and some who sadly lost loved ones to Covid-19. This puts the lockdown in perspective. I have clearly missed the vibrancy of being in an office with the presence of the team and seeing what strategies are been planned; discussing new ideas, openings, meeting new contacts; but this is now slowly returning. I miss simply wandering along Parsons Green, grabbing a coffee; interacting with our local business community and having lunch at The White Horse! On the other hand, it has been wonderful to spend time with my three boys and husband every day and enjoy the peace of no traffic nor pollution. It has not always been easy with home schooling but we have been cooking lots and exercising regularly throughout. Of course, some of this time has been used to strategically plan for the future of Clementine Com.