#1Orange1Tree The House of Cointreau

Objective

Raise awareness of Cointreau’s #1Orange1Tree social media initiative, to help restore local biodiversity in Senegal. The social media project invites people to post an image of themselves with an orange and use the hashtag 1orange1tree, with every image and hashtag shared on social media, Cointreau planted a tree in Senegal. Clementine Com was also asked to secure coverage in targeted titles focusing on the social media campaign and also on Cointreau’s new limited edition gift box. The gift box was exclusively available at Liberty London and the sales of the gift box where also put towards the #1orange1tree project.

Campaign Summary

To drive local relevance and extend the social campaign into real life, we partnered with Liberty for the #1Orange1Tree project launch. A limited-edition gift box “Your Parisian Zest” was designed and went on sale with all profits raised given to the #1orange1tree project. For each gift box purchased, 50 trees will be planted to contribute to the #1orange1tree project. The campaign was 360 communication strategy relying heavily on social media, press coverage, events and in-store activations, as well as, a digital home: https://www.cointreau.com/uk/en/1orange1tree
Alfred Cointreau & Clara Paget
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Key Performance Indicators

The 1orange1tree social initiative took social media by storm, going viral over night, with Laetitia Casta, Eva Longoria, Naomi Campbell, Cindy Crawford, Naomie Harris, Jasmine Saunders and Terrence Jenkins taking part. Today, the 1orange1tree social media campaign has reached over 300M people. Clementine Com also secured coverage in Stylist Magazine, FT HTSI, Harper’s Bazaar, Bar magazine to name a few, with a total PR Value coming to £2.2Million

PR Value

£2.2 Million