Château Meyney

Objective

CA Grands Crus, a fully-owned subsidiary of the Groupe Crédit Agricole, became, in 2004, the owner of a series of estates in prestigious appellations such as Bordeaux, Burgundy and Vallée du Rhône including Château Grand-Puy Ducasse. CA Grands Crus consistently aim to promote the vintages across their portfolio and challenge Clementine Com to drive awareness of the regions and wines, within target UK media.

Campaign Summary

Our solution was to host a series of intimate media tastings, events and regional press trips across the year to showcase a selection of top vintages from CA Grands Crus’s portfolio. Allowing press to explore the different wine, available at CA Grands Crus and interview key spokespeople.
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Key Performance Indicators

Thanks to regular press trips and tastings with carefully selected journalists, we were able to secure more than 100 pieces of coverage in wine and luxury lifestyle publications from around the globe in a year.