Cowdray Estate

Objective

Cowdray is a historic family-run estate located in West Sussex with outstanding levels of service across their portfolio, which includes luxury accommodation, the farm shop, golf, polo and exclusive venue hire. Cowdray truly offer a unique all-inclusive experience however while world-renowned as the home of British polo, Cowdray starting working with Clementine Communications, to increase media awareness of all services available at the estate.

Campaign Summary

Immersing media in the Cowdray experience was key to communicating the breadth of their offering while maintaining a sense of history. With this in mind, we created bespoke weekend breaks at Cowdray for luxury and lifestyle media to explore the Cowdray Estate portfolio, tailoring activities to fit editorial focus. Whilst introducing new target lifestyle media to key Polo event over the summer.
Cowdray Farm Shop
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GoldCupCB Santi after Hugo1
Christmas celebration
Cowdray House line up

Key Performance Indicators

The reaction to the campaign has been positive with PR coverage generated across luxury media including the Tatler, Harper's Bazaar and Country & Townhouse reaching an audience of over 2,000,000.