Franciacorta

Objectives

Franciacorta appointed Clementine com in 2018 to raise the profile of the wide breadth of the appellations’ portfolio and to educate key consumer and luxury titles on the tourism aspect of the region and the quality of the wines.

Campaign Summary

Clementine Com organised many press trips to the region resulting in coverage in key luxury and lifestyle titles including the FT, Women & Home, Club Oenologique, but also some great TV appearances. Clementine Com also organised a yearly portfolio tasting since 2018 in London and in Edinburgh and has created many events and synergies with travel and drinks writers. Fiona Sims’s awarded piece in the Times is a recent great example of our work.

Results

With UK consumers becoming more discerning with wine, interest in an affordable but a more complex sparkling assisted Franciacorta to gain foothold in the UK market and drive media interest. The 2017 campaign generated just under £3 million in earned coverage. To achieve these results for your business, talk to us on 020 7471 8730 or email info@clementinecom.com

PR Value

£3 Million