Our solution was to host a UK tasting, inviting 28 of its producers to a central London showcase. UK brand ambassador for Franciacorta, Tom Harrow and national wine writer, Susy Atkins hosted seminars on the day. Over 50 wine writers and influencers attended the press event followed by a consumer tasting. We partnered with Harper’s Wine & Spirit and Drinks Business to promote the Festival across their channels.
Throughout the year, exclusive press trips were hosted to highlight the wine tourism potential of the region and media drops took place to drive reviews in consumer magazines.