Glen Moray Whisky

Objectives

Clementine Com was appointed in 2019 to raise the profile of Glen Moray Whisky by taking over the social media communication strategy for Glen Moray’s Facebook and Instagram accounts. The key objectives to this campaign are to develop and connect with the Glen Moray community, generate brand awareness and recruit new consumers and install the #share campaign across the social media channels.

Campaign Summary

Clementine Com created a clear social media strategy which involved the creation of high-quality assets for use across the two channels which effectively communicated the key brand messaging. Working closely with the client, Clementine Com is able to write and deliver content plans which reflect the core values of the brand. As part of the strategy, Clementine Com also handled numerous influencer relations on behalf of Glen Moray, culminating in a Christmas gift box which was delivered to over 60 top tier influencers and press around the world, culminating in a potential reach of 1,290,400.

Results

Within a year of managing the Instagram and Facebook accounts, Clementine Com has overseen continuous month-on-month growth on both of these platforms, with a 46% increase of followers on Instagram and a 40% increase on Facebook respectively, with key performance metrics all performing extremely well. To elevate your social media presence, call 020 7471 8730 or email info@clementinecom.com