Corkers Crisps

Objective

Credited with unparalleled providence, Corkers Crisps is a quintessentially British brand delivering lip-smacking hand cooked crisps made from locally grown award-winning potatoes. The rise of premium crisps in the UK is well documented with consumers increasingly drawn to the delicacy of products produced in small batches, made by hand or locally sourced. Having launched in 2010, Corkers Crisps was looking for a way to differentiate itself from the plethora of premium crisps brands and drive retailer interest.

Campaign Summary

We proposed leveraging Corkers’ quirky branding and playful personality with stunts that defy expectations of crisp brands. From sending the first packet of crisps rocketing into space to launching the world’s biggest packet of crisps, Corkers has become a brand synonymous with delight and surprise.
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Wellies

Key Performance Indicators

The stunt made is into The Guinness World Records for the largest bag of potato crisps weighing 1,141 kg and featured across national media from BBC, Telegraph, Metro Daily Star and ITV. Corkers has gone from strength to strength over the past 7 years and continues to delight their fans with new flavours and ranges. In 2017, the brand unveiled an improved range of vegetable crisp and will launch the highly-anticipated olive oil range in 2018. Corkers now produce over 400,000 bags of crisps per week and have grown to employ over 100+ people at their factory in Ely, Cambridgeshire.