Help 4 Hospitality, powered by Berkmann Wine Cellars

Objectives

When presented with an indefinite lockdown on all hospitality outlets across the UK, Clementine Com was brought on to launch a national consumer campaign with a charitable objective. Powered by the on-trade wine distributor, Berkmann Wine Cellars, Clementine worked hand-in-hand with them to fundamentally change how they accessed wine-drinkers across the UK, driving media pick up across national, broadcast and consumer titles to drive revenue and funds for the hard-hit hospitality sector.

Campaign Summary

Help 4 Hospitality is an online wine shop that delivers wines direct to the consumer and for each order donates 12.5% of the purchase to a hospitality outlet participating in the scheme, or to two charities issuing grants to those in need, The Drinks Trust and Hospitality Action. Through the launch of Berkmann’s first evert DTC e-commerce site, Clementine Com executed a strategic UK communications plan, targeting national broadcast and press to review the initiative and the wines on offer on the shop.”

Results

Within the first month since the launch, Clementine generated over 80 pieces of national coverage, including an appearance on Saturday Kitchen the day after the launch, and reviews of the wines in the Telegraph, Birmingham Post and Metro, which have reached over 2 million people to date If you want these results for your business, 020 7471 8730 or email info@clementinecom.com