Linde Werdelin

Objective

To increase brand awareness of Linde Werdelin watches across UK and internationally whilst growing distribution.

Campaign Summary

Clementine Communications executed a European PR campaign. The agency identified the brand's target audience and hosted press events in Rome, New York, Madrid and Paris.

Key Performance Indicators

This robust international media relations campaign resulted in a plethora of on-target coverage and helped to secure additional listings with wholesalers and distributors. Over 60 pieces of UK and European coverage were published. Journalists were introduced to the brand from GQ, Wallpaper, Maxim, La Revue des Montres, The Financial Times How to Spend It, Montres Magazine, Tatler and Heute.