La Maison du Chocolat

Objectives

Luxury chocolatier, La Maison du Chocolat, wanted to raise its awareness in a crowded marketplace by generating press coverage at key seasonal times of year with limited edition products.

Campaign Summary

We brought the brand to life with a robust proactive and reactive press office, working to generate product placement coverage across key luxury lifestyle titles both regionally and nationally.

Results

Resulting coverage in competitive seasonal sell ins resulted in high profile coverage in titles such as Harrods Magazine, the Evening Standard online, House and Garden, Woman and Home and Fabulous Magazine. Branded imagery across 100% of coverage ensured a strong point of difference for the brand in an overcrowded and competitive market place.