Manchester Gin

Objective

Execute an effective communications strategy that will launch Manchester Gin to the UK drinks writers, trade, national and lifestyle media, and key social influencers – ensuring a significant uplift in press coverage

Campaign Summary

To amplify messaging of the brands awards, taste credentials and back stories through creative press releases. We hosted also a press trip to Manchester to visit the distillery and key trade accounts and have launched news of the new distillery to trade media. Consistently running a supportive and cohesive press office as an extension of the team

Key Performance Indicators

We have been working with Manchester Gin since early 2018 and have ensured a huge uplift in coverage – featuring in top national, consumer and trade press