Key Performance Indicators
We’ve hosted a series of press trips to date generating features in titles such as the FT How to Spend IT, Lusso magazine, Grazia Magazine, BBC Good Food, H Edition and Sunday Telegraph. 2017 saw over £600k in earned media coverage.
We continue to work with METAXA to bring to life the brand through tasting events in London. Their latest partnership with Sharps Barber Shop aimed to drive relevancy with a new target audience by offering their customers a glass of METAXA 12 Stars on the rocks with every treatment over a 3-month period.