Sushi Shop Scott Campbell Collaboration

Objective

Our client Sushi Shop is more than a luxury sushi delivery service. They are innovators and risk takers that want to celebrate design-led creativity and courage, with previous collaborations including Kenzo, Lenny Kravitz, Kate Moss and Craig & Karl. In April 2017, they decided to work with renowned tattoo artist Scott Campbell of Whole Glory fame, who designed a box carrying one of his iconic designs, with each box including a temporary Scott Campbell tattoo and a range of specially created, boundary breaking sushi. Our objective was to excite media and influencers and launch the Scott Campbell Sushi Box in the UK.

Campaign Summary

We wanted to bring to life the design led collaboration and the innovation behind the new range of sushi. We hosted an intimate event at Sushi Shop’s Marylebone store, including sushi making demonstrations hosted by Sushi Shop’s executive chefs and employing beauticians to apply the temporary tattoos professionally. 16 journalists, influencers and bloggers attended the event, including the Daily Express and ITV This Morning.
Scott Campbell Portrait
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Key Performance Indicators

Resulting coverage from the event and post event media outreach had a PR value over £150, 000. 27 key social influencers posted glowing reviews of the sushi and the collaboration itself. Coverage highlights included The Daily Express and Country & Town House. These partnerships have become growth drivers for Sushi Shop and a platform to differentiate the brand in the food delivery category. We continue to work with Sushi Shop for seasonal launches including the Summer 2017 SushiShopxPapermint collaboration and Summer 2017 Autumn #SushiShopxMaisonSarahLavoine collaboration. Our Campaign carries on in 2018 with a special partnership with Michelin Chef Anne Sophie Pic.

PR Value

£150k