Upstairs in the trendy loft of VINAYA House, tucked away in bustling Shoreditch, a young crowd of artists and the tech-savvy gathered to support live music and the latest in wearable technology.
VINAYA, an industry leader in wearable technologies, is set to release Zenta in 2017 – the most advanced wearable on the market that promises to read your emotions as well as your notifications and ensure that you stay connected to the people in your life rather than the phone in your palm. Disguised as a piece of exquisite jewellery, Zenta will monitor your activity, breathing and sleep like most other wearables, with the added bonus of filtering your notifications and updates directly from your phone. On top of this, Zenta’s advanced sensing technology will monitor your stress levels and advise you on how to keep them in check. A piece of jewellery that can stop the constant flow of event invites and messages, keep track of my movements and look after my mental health? Sign me up.
VINAYA are hosting on going fundraising events to run alongside their IndieGoGo campaign (already at an impressive £205,000), and an evening with singer/songwriter Katey Brooks at their chic loft office was on offer this weekend
An intimate affair that featured an overflowing table of veggies and hummus, a playlist of cruisy hits and an open bar, VINAYA’s event was the perfect setting for a casual night of chatter – focussed of course on this brilliant new technology. VINAYA’s staff are young, vibrant and from all across the globe – an enviable in-built crowd to mingle with, even before you factor in their charm, intelligence and eagerness to discuss their latest project.
Katey Brooks (reviewed by Time Out, BBC6 Radio and Jazz FM) took the energetic crowd to a more intimate place with her soulful crooning – a dusky voice that suited the candlelit arena perfectly. Her set was moving and comical in turns, and overall a very personal exploration. The perfect way to unwind after a busy week.
The evening was a blend of culture and corporate that reflects the modern company behind Zenta, and was a promising sign of things to come for VINAYA. It’s always a pleasure to attend corporate events that have truly catered to their audience rather than their brand, and this focus on the personal seems like just another logical step for a company dedicated to connecting people with people, rather than products.