Travelling to success: Château de Pommard’s online wine experiences

Every year, Château de Pommard in Burgundy welcomes more than 25,000 visitors from 90 different countries around the world. As the largest privately owned monopole in Burgundy, it has over the past five years become the place where curious minds meet with Wine and Spirit Education Trust (WSET) trained wine advisors to learn about the world of wine. Since 15th of March, when France imposed the COVID_19 lockdowns, the estate has been connecting and engaging guests and wine advisors.

Château de Pommard recently released its first online experiences. Existing clients, as well as new guests, can travel Burgundy’s famous wine road, La Route des Grands Crus, virtually. In just a few weeks, these daily-run live experiences have welcomed over 1,000 participants connecting from across the planet, including Hong Kong, Singapore, Germany, China, the USA, France, Ireland, the United Kingdom, and Australia.  Specially developed to cover Burgundy’s most exclusive appellations, these experiences also deliver virtual interactive tastings.

Customers can purchase a La Route des Grands Crus Collection of six cuvées. Château de Pommard donates 15% of the sales from these collections to the French Foundation des Hôpitaux de France. While guests are learning to taste wine as professionals do, they are also supporting the fight against the COVID-19 pandemic.   

Acquired in 2014 by the Carabello-Baum family of San Francisco, Château de Pommard since has initiated and driven many changes to shift towards a more direct-to-consumer model  focused on wine education including the launch of École V, a WSET certified wine school and the chateau’s ​e-commerce website​.

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