We are VERY EXCITED and HONOURED to announce that our #1Orange1Tree campaign for Cointreau HAS WON Best Consumer Campaign of the year at The Drinks Business Awards 2018.
The creative campaign inspired thousands of people to share a photo or video with an orange on social media using the #1Orange1Tree. For every hashtag shared, Cointreau planted an orange tree in Senegal, to assist with restoring biodiversity.
The 360° campaign provided an integrated approach in fulfilling Cointreau’s key objectives of creating a viral, global campaign and was supported by targeted events, social media, influencer and media engagement. The campaign launch at Liberty London had a star-studded guest list and it was not long before the #1Orange1Tree went viral with Laetitia Casta, Eva Longoria, Naomi Campbell, Naomie Harris, Jasmine Saunders and Terrence Jenkins all taking part.
The #1Orange1Tree campaign was not just a hashtag social media project – it was an initiative that highlighted the brand’s heritage, orange ingredients, dedication and links to the people of Senegal, corporate social responsibility and passion for mixology.
Thanks to the team at The Drinks Business for recognising all of the hard work, passion and dedication that went into making this campaign the resounding success that it was. Cheers!