The Power of Brand Partnerships – Finding ‘the one’ every time
By Victoria Johns, Director at Clementine Communications
What is traditional PR these days? With the decline of magazines and newspapers alongside the rapid rise of social ‘influencers’, clients both old and new often come to us with the same question – how do we get our brand or business noticed in such a temperamental media landscape?
At Clementine Communications, we pride ourselves on being door openers for our clients. We’re happiest when we can find synergy between them and our little black book of contacts, bringing them together to create a commercially beneficial partnership, helping to drive both sales and press coverage.
We’re proud of the fact that we introduced Cointreau to Liberty London, a relationship that was so successful that Cointreau became the first ever white spirit to be listed at the department store.
We founded a partnership between Cartier and Bernard Magrez in what would be one of the most talked about relationships of the agency’s history to date… Ask us over a cocktail and we might just reveal all…
Personally, I have partnered gin brands with interior designers, bars with florists and luxury department stores with premium travel brands. If aligned correctly between brands who share the same target consumers and values, a successful partnership will form lasting connections and generate assets and unique experiences that will bolster the overall image of both parties involved.
We believe in the power of partnerships, more so than ever in the current media climate, so get in touch if you’d like to know more about how we can help you find the perfect partner.