Walpole, Davos & China – The Future of Luxury Brands

Clementine Communications were delighted to attend the Walpole Summit 2019 on the Future of British Luxury, to explore the next generation of luxury brands, craftsmen and leaders, and to hear from the best and brightest leaders of the industry.

For those unfamiliar with Walpole, it is a unique alliance formed of 200 of Britain’s finest luxury brands that all work together to promote, protect and develop British luxury to ensure its continued success on the international stage. As an industry currently worth £32 billion, Walpole champions the heritage, craftsmanship, innovation and style that have moulded the industry over the years.

This event was particularly interesting to attend after our recent trip to Davos for the Digital Future Summit 2019, where we heard prominent global authorities discuss the complex and ever-changing development of the Chinese market and its influence over global luxury spending.

Worldwide luxury consumption has become increasingly reliant on China’s wealth to drive growth, as the country accounts for a third of the $1 trillion global high-end market. And it’s not just luxury brands that are turning their attention towards China’s lucrative market. Speaking at the World Economic Forum in Davos, Sino-British architect Xiao Wei Ma and the partners of his multidisciplinary organisation, London Design Collective, presented the increasing demand for the construction of creative, diverse and sustainable urban communities.

London Design Collective have a vision to create a new system for designing Fintech cities, specifically in the “Greater Bay Area” where the Chinese government wants to build a new Silicon Valley, with the intention to efficiently house the 69 million inhabitants in the 21.6m2 area. For more information on Digital Future Summit, London Design Collective and Ma, please contact rachel@clementinecom.com.

With all eyes on the Chinese economy, many brands are seeking new initiatives and strategies to help grow their visibility in the crowded Chinese market. For more information on how to increase brand influence in China please contact rachel@clementinecom.com.

@adam.duke.photography 

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